CREATIVE DATA ANALYTICS
Interactive Web Apps for Business Analytics. Explore computational recipes with live tools, real datasets, and case-use examples to gain insights into modern businesses using the Wolfram Language.
About the Book
This eBook blends embedded apps for live computation and experimentation, equivalent coding examples which require no prior coding experience, and a narrative for applying modern computation to business analytics. The eBook runs in the free Wolfram Player software or Mathematica.
Resources
UIUC News Article
Learn about how this app-driven textbook unlocks the potential of data-driven storytelling.
Read ArticleWolfram Innovator Award
Recognition for innovative contributions to computational education and data science.
View AwardWolfram Blog Journey
The journey from Wolfram Data Science Boot Camp to Creative Data Analytics.
Read JourneyAuthors
Fei Du
Professor of Accountancy at UIUC; teaches graduate Storytelling with Data Analytics for Accounting majors.
Kelvin Mischo
Wolfram Certified Instructor; has trained university faculty and researchers in Wolfram Language for over two decades.
Davis Mo
Data science & mathematics enthusiast; used Wolfram Language for the core analysis in his first publication.
Web Apps
Interactive tools for business analytics and data-driven insights. Each app provides live computation capabilities for real-world business applications.
Website & Company Analysis
Website Text Analysis
Business Question:
What themes and messaging patterns are present in a company's website content?
Computational Recipe:
Text parsing & frequency analysisWebsite Image Analysis
Business Question:
What visual elements and objects are featured on a company's website?
Computational Recipe:
Computer vision & object detectionWebsite Structure Analysis
Business Question:
How is a company's website organized and interconnected?
Computational Recipe:
Graph theory & network analysisSEC Edgar Downloader
Business Question:
How can we efficiently access and analyze company SEC filings?
Computational Recipe:
Web scraping & file managementManagement Educational Background Analysis
Business Question:
What educational patterns exist among company leadership?
Computational Recipe:
Document parsing & data extractionManagement Trustworthiness Perception Analysis
Business Question:
How do facial characteristics influence perceived trustworthiness of company leadership?
Computational Recipe:
Facial analysis & geometric ratiosManagement Attractiveness Perception Analysis
Business Question:
How do facial proportions and symmetry affect perceived attractiveness of company leaders?
Computational Recipe:
Facial geometry & golden ratio analysisDocument & Disclosure Analysis
Disclosure Complexity Analysis
Business Question:
How complex and readable are company disclosure documents?
Computational Recipe:
Text complexity metrics & readability analysisDisclosure Sentiment Analysis
Business Question:
What is the overall sentiment and emotional tone of company disclosures?
Computational Recipe:
Sentiment analysis & word classificationDisclosure Style Analysis
Business Question:
What personality traits and communication styles are evident in company disclosures?
Computational Recipe:
Linguistic analysis & personality inferenceData Visualization & Dashboarding
Customer Complaints Dashboarding
Business Question:
Where and how frequently do customer complaints occur in the banking sector?
Computational Recipe:
Data visualization & geographic mappingAmazon Review Dashboarding
Business Question:
How do product reviews vary across different countries and rating levels?
Computational Recipe:
Web scraping & review analysisCompany Profitability Dashboarding
Business Question:
How has Apple's profitability evolved over time and what events influenced it?